Marketing Metrics


Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

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Ad Engagement Rate

Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.

Time Spent on Page

This metric provides a measure of the amount of time visitors spend on a particular webpage.

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Content Conversion Rate

The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.

Number of New Leads from Content

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

Resolution Time

Resolution time is the time taken to resolve a query or issue raised by your customer.

First Response Time (FRT)

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.

Feature Usage

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

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