Marketing Metrics

Daily Active Users (DAU)

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

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Revenue Growth Rate

Revenue Growth Rate is a metric that determines the percentage increase or decrease in a company’s revenue during a specific period.

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Operating Profit Margin 

This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.

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Net Profit Margin

The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.

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Gross Profit Margin

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.

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Customer Acquisition Cost for Campaign (CAC)

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

Wait Time

The time taken to deliver a product or service to your customer after they’ve placed an order or made a request. 

Net Promoter Score (NPS)

It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?

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