Click-through Rate, CTR

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

CTR is a vital Key Performance Indicator (KPI) for various marketing aspects. Think of it as the pulse we check for different body parts – landing pages, emails, and ads. A high CTR? You’ve got a healthy, engaged audience. A low one? There might be a need for some marketing CPR.

CTR equals the number of ad clicks divided by the number of ad displays or impressions: 

Clicks / Impressions = CTR

Click-through Rate Calculator

The values you enter into this calculator are not saved or stored in any way.

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