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A Blog by Veronica Koppel

Everyday Insights on Digital Marketing.

We arm you with tools to conquer the challenges small businesses face in marketing and help you make the most of your resources.

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Digital marketing is complex, it’s rich. It’s something to savor. And it’s best when it’s tailored to your taste (just like your after-lunch coffee)!

That’s why we strive to write not only for professionals in the field, but also for complete beginners and small business owners. It’s refreshing to find a good streamline or a how-to guide without having to read actual books that were written 5-10 years ago.

Veronica Koppel, Dark Cafe
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Marketing Basics

A beginner’s guide to success.

User-Generated Content (UGC)

Using your customers’ genuine voices can attract new audiences and maintain their interest in your brand.

Marketing Funnels

Captivate your customers’ attention by guiding them through a funnel until they make a purchase.

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