Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.

How many customers you’re losing over a certain period.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Cost per Acquisition (CPA) puts a price tag on gaining new customers.

This tool tells you how much you’re spending for each lead you gain.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.