This metric is a direct indicator of how effective your content marketing strategies are in driving desirable actions from your audience. Whether you’re operating a blog, a social media page, or an e-commerce website, the Content Conversion Rate can provide you valuable insights.
Measuring Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content. These actions could be anything ranging from subscribing to a newsletter, downloading a resource, filling out a form, or making a purchase. The rate is often expressed in percentage form.
Here’s an example for better understanding:
|Content Conversion Rate
In this example, for every 1000 visits to the content, there are 50 desired actions taken. This gives us a Content Conversion Rate of 5%.
Content Conversion Rate Calculator
The values you enter into this calculator are not saved or stored in any way.