Conversion rate is a crucial marketing metric that gauges the effectiveness of your campaigns. It quantifies the number of customers who perform a desired action, such as making a purchase or signing up for a newsletter, indicating the success of your marketing efforts.
Imagine it as your scoreboard in the game of marketing. A higher conversion rate means more customers are coming off the bench (visiting your website) to score a goal (making a purchase or whichever action you desire).
So, how do you calculate the conversion rate? The formula is simple:
Conversion Rate = (Number of Conversions / Total Visitors) * 100
For instance, if your website had 1,000 visitors in a month and made 100 sales, your conversion rate would be 10%. It’s a quick and effective way to track your marketing effectiveness and tweak campaigns for optimal results.
Conversion Rate Calculator
The values you enter into this calculator are not saved or stored in any way.