Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities. The lower the cost, the better your marketing capabilities.
How to Measure Customer Acquisition Cost for Campaign
CA is the number of Customers Acquired through the campaign.
So, the CAC for the campaign is the total of all associated costs divided by the total number of customers gained from the campaign.
It’s important to keep a close eye on this metric as it can help you understand the economic viability of your campaigns and optimize your marketing strategies.
Customer Acquisition Cost for Campaign Calculator
The values you enter into this calculator are not saved or stored in any way.