The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions. It’s like handing out backstage passes and seeing how many actually turn up to your after-party. You’re not just tossing out treats into the void and hoping for the best. You’re keeping track, you’re counting heads.
How to Measure Redemption Rate for Coupons or Promotions
Measuring the redemption rate, thankfully, is a pretty straight-up calculation. Divide the number of coupons or promotions used by the total number of coupons or promotions issued, and multiply that by 100 to get a percentage.
Redemption Rate for Coupons or Promotions = (Number of Coupons Redeemed / Total Number of Coupons Issued) * 100
Redemption Rate for Coupons or Promotions Calculator
The values you enter into this calculator are not saved or stored in any way.