Gross Profit Margin
It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
Net Profit Margin
The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
Operating Profit Margin
This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.