Gross Profit Margin
It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
Net Profit Margin
The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.
Operating Profit Margin
This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.
Return on Investment, ROI
ROI is like a scale, balancing your marketing efforts on one side and financial returns on the other.
Return on Marketing Investment (ROMI)
It serves as an insight into how much profit is generated from each dollar invested in marketing activities.
Revenue Growth Rate
Revenue Growth Rate is a metric that determines the percentage increase or decrease in a company’s revenue during a specific period.
