Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.
Social Media Engagement
Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.
Time Spent on Page
This metric provides a measure of the amount of time visitors spend on a particular webpage.