Marketing Metrics Database

The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement. 

This metric provides a measure of the amount of time visitors spend on a particular webpage.