Marketing Metrics Database

Cost per Acquisition (CPA) puts a price tag on gaining new customers.

Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

It measures how satisfied customers are with your product, service, or overall experience.

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.