Marketing Metrics Database

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Churn Rate

How many customers you’re losing over a certain period.
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Customer Effort Score (CES)

Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.
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Customer Retention Rate

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
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Customer Satisfaction Score (CSAT)

It measures how satisfied customers are with your product, service, or overall experience.
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Daily Active Users (DAU)

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 
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Feature Usage

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.
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First Response Time (FRT)

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.
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Net Promoter Score (NPS)

It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
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Repeat Purchase Rate

How many customers are returning to make another purchase.
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