Marketing Metrics Database

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Bounce Rate

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
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Click-through Rate, CTR

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
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Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
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Foot Traffic

The number of people who visit your store.
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New vs. Returning Customers

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 
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Path Through Store

The areas within a store that customers visit.
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