Marketing Metrics Database

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Foot Traffic

The number of people who visit your store.
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New vs. Returning Customers

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 
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Path Through Store

The areas within a store that customers visit.
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Sales by Product or Category

The number of units sold for each product or category in a given period. 
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Sell-through Rate

The percentage of units sold versus units received.
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Stock Turn Rate

This metric gives you insights into how quickly your inventory sells.
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