Marketing Metrics Database

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of people who visit your store.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 

The areas within a store that customers visit.

This metric provides a measure of the amount of time visitors spend on a particular webpage.

When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.