Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Time Spent on Page
This metric provides a measure of the amount of time visitors spend on a particular webpage.
Website Visits
When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.
