Marketing Metrics Database

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Churn Rate

How many customers you’re losing over a certain period.
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Cost per Acquisition, CPA

Cost per Acquisition (CPA) puts a price tag on gaining new customers.
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Customer Retention Rate

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
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Dwell Time

The length of time customers spend in a physical store or on a digital platform.
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Foot Traffic

The number of people who visit your store.
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Funnel Velocity 

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 
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Gross Profit Margin

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.
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Lifetime Customer Value

The total revenue you can expect from a single customer over the course of their relationship with your business.
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Monthly Sales Growth

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
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