Marketing Metrics Database

How many customers you’re losing over a certain period.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

The length of time customers spend in a physical store or on a digital platform.

The number of people who visit your store.

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 

The total revenue you can expect from a single customer over the course of their relationship with your business.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 

The areas within a store that customers visit.

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.