Marketing Metrics Database

How many customers you’re losing over a certain period.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

The length of time customers spend in a physical store or on a digital platform.

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

The number of people who visit your store.

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 

The total revenue you can expect from a single customer over the course of their relationship with your business.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).