Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Customer Effort Score (CES)
Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.
Customer Retention Rate
Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
Customer Satisfaction Score (CSAT)
It measures how satisfied customers are with your product, service, or overall experience.
First Response Time (FRT)
First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Net Promoter Score (NPS)
It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.
