Marketing Metrics Database

The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.

Cost per Acquisition (CPA) puts a price tag on gaining new customers.

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.