Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Daily Active Users (DAU)
This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day.
Feature Usage
Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.
Social Media Engagement
Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.
Time Spent on Page
This metric provides a measure of the amount of time visitors spend on a particular webpage.
