Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

It measures how satisfied customers are with your product, service, or overall experience.

First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.