Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 

How many customers are returning to make another purchase.

This metric provides insights into how effectively a retail business is using its space.

This metric gives you insights into how quickly your inventory sells.