Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Cost per Acquisition (CPA) puts a price tag on gaining new customers.

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).