Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Gross Profit Margin
It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
Net Profit Margin
The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.
Operating Profit Margin
This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.