Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Peak Traffic Times
The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.
Website Visits
When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.