Marketing Metrics Database

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Churn Rate

How many customers you’re losing over a certain period.
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Daily Active Users (DAU)

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 
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Feature Usage

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.
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Sales by Product or Category

The number of units sold for each product or category in a given period. 
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Sell-through Rate

The percentage of units sold versus units received.
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Stock Turn Rate

This metric gives you insights into how quickly your inventory sells.
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