Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

How many customers you’re losing over a certain period.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).