Marketing Metrics Database

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.

How many customers you’re losing over a certain period.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

This metric provides a measure of the amount of time visitors spend on a particular webpage.

When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.