Marketing Metrics Database

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

The number of people who visit your store.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers). 

The areas within a store that customers visit.

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors. 

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.