Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Peak Traffic Times
The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.
Social Media Engagement
Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.