Marketing Metrics Database

marketing metric calculator

Bounce Rate

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
marketing metric calculator

Churn Rate

How many customers you’re losing over a certain period.
marketing metric calculator

Click-through Rate, CTR

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
marketing metric calculator

Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
marketing metric calculator

Customer Retention Rate

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
dummy-img

Dwell Time

The length of time customers spend in a physical store or on a digital platform.
dummy-img

Foot Traffic

The number of people who visit your store.
dummy-img

Funnel Velocity 

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 
marketing metric calculator

Lifetime Customer Value

The total revenue you can expect from a single customer over the course of their relationship with your business.
Scroll to Top