Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Customer Retention Rate
Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
Funnel Velocity
How quickly your prospects can travel down the marketing funnel and transform into a successful conversion.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.