Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

How many customers you’re losing over a certain period.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

The length of time customers spend in a physical store or on a digital platform.

The number of people who visit your store.

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 

The total revenue you can expect from a single customer over the course of their relationship with your business.