Average Sales Cycle
The average sales cycle is the average time it takes for a prospect to become a customer.
Average Transaction Value (ATV)
The average amount of money spent each time a customer places an order.
Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.