Marketing Metrics Database

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement. 

This metric provides a measure of the amount of time visitors spend on a particular webpage.

When it comes to measuring campaign effectiveness, website visits are a marketer’s best friend. They not only show the level of engagement with your content but also indicate the reach of your marketing activities.