Bounce Rate
The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Content Conversion Rate
The Content Conversion Rate is measured by dividing the number of desired actions taken by the total number of visitors to the content.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Number of New Leads from Content
When we say “Number of New Leads from Content”, we’re specifically looking at how many potential customers our content – blogs, webinars, e-books, social media posts, etc. – is pulling in.
Peak Traffic Times
The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.
Social Media Engagement
Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement.
Time Spent on Page
This metric provides a measure of the amount of time visitors spend on a particular webpage.