Ad Engagement Rate
Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Customer Effort Score (CES)
Customer Effort Score is a metric that gauges the ease of interaction a customer has with a company.
Customer Retention Rate
Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
Customer Satisfaction Score (CSAT)
It measures how satisfied customers are with your product, service, or overall experience.
First Response Time (FRT)
First Response Time, often abbreviated as FRT, is a measure of how quickly your customer service or sales team responds to a customer’s inquiry or complaint.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Net Promoter Score (NPS)
It’s determined based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
