Marketing Metrics Database

Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.

ROAS answers the question, “For every dollar spent on advertising, how much revenue did we generate?”