Marketing Metrics Database

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Cost per Acquisition (CPA) puts a price tag on gaining new customers.

This tool tells you how much you’re spending for each lead you gain.

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.

It is a financial metric that helps us understand the profitability of a product, service, or the entire organization after considering the costs directly associated with producing the goods or services sold.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The percentage of revenue remaining after all operating expenses, taxes, and costs have been subtracted from a company’s total revenue.

This metric is a measure of profitability and indicates how much of each dollar of revenue is left over after both costs of goods sold (COGS) and operating expenses are considered.