Marketing Metrics Database

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Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
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Cost per Lead, CPL

This tool tells you how much you’re spending for each lead you gain.
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Customer Acquisition Cost for Campaign (CAC)

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.
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Redemption Rate for Coupons or Promotions

The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.
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