Marketing Metrics Database

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Churn Rate

How many customers you’re losing over a certain period.
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Click-through Rate, CTR

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
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Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
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Daily Active Users (DAU)

This metric is a measure of the success of an online platform or a mobile application. It gives us a snapshot of how many unique users are actively engaging with a platform or app on any given day. 
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Feature Usage

Feature usage can be described as the measurement of how often and how users are utilizing the features of your product or service.
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Impressions

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
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Peak Traffic Times

The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors. 
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Social Media Engagement

Likes, comments, and shares serve as a crucial barometer of your content’s performance and your brand’s social engagement. 
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