Average Sales Cycle
The average sales cycle is the average time it takes for a prospect to become a customer.
Average Transaction Value (ATV)
The average amount of money spent each time a customer places an order.
Click-through Rate, CTR
It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.
Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Impressions
Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.
Monthly Sales Growth
When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
Peak Traffic Times
The particular periods within a day, week, or month when your website or social media platforms experience the highest volume of visitors.