Marketing Metrics Database

The average sales cycle is the average time it takes for a prospect to become a customer.

The average amount of money spent each time a customer places an order.

The percentage of visitors who land on your website or landing page and then leave without interacting further or clicking on anything else.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

The number of people who visit your store.

The total revenue you can expect from a single customer over the course of their relationship with your business.

When it comes to measuring marketing efforts, keeping an eye on monthly sales growth is a crucial step.

The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).