Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Customer Acquisition Cost for Campaign (CAC)
Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.
New vs. Returning Customers
The comparison between customers who have only made one purchase (“new” customers) and those who have made more than one purchase (“returning” customers).
Redemption Rate for Coupons or Promotions
The redemption rate measures the number of people who actually use your coupons or take advantage of your promotions.