Marketing Metrics Database

Ad engagement rate encapsulates how often people engage with your ad, which can be through actions such as clicks, likes, shares, comments, or any other measurable interaction a user has with your content.

How many customers you’re losing over a certain period.

It’s a measure of how many people clicked on a specific link out of the total who viewed a page, email, or ad.

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.

The length of time customers spend in a physical store or on a digital platform.

The number of people who visit your store.

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 

Impressions denote the number of times your advertisement or content is displayed, regardless of whether it was clicked or not.