Marketing Metrics Database

marketing metric calculator

Churn Rate

How many customers you’re losing over a certain period.
marketing metric calculator

Conversion Rate

The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
marketing metric calculator

Cost per Lead, CPL

This tool tells you how much you’re spending for each lead you gain.
marketing metric calculator

Customer Acquisition Cost for Campaign (CAC)

Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.
marketing metric calculator

Customer Retention Rate

Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
dummy-img

Dwell Time

The length of time customers spend in a physical store or on a digital platform.
dummy-img

Foot Traffic

The number of people who visit your store.
dummy-img

Funnel Velocity 

How quickly your prospects can travel down the marketing funnel and transform into a successful conversion. 
marketing metric calculator

Lifetime Customer Value

The total revenue you can expect from a single customer over the course of their relationship with your business.
Scroll to Top