Conversion Rate
The number of customers who perform a desired action, such as making a purchase or signing up for a newsletter.
Customer Acquisition Cost for Campaign (CAC)
Customer Acquisition Cost for Campaign purely focuses on the cost of acquiring new leads and customers for a specific marketing campaign, unlike your overall CAC, which calculates the cost across all marketing activities.
Customer Retention Rate
Customer retention rate is a metric that measures the ability of a company or business to retain its existing customers over a specified period of time.
Funnel Velocity
How quickly your prospects can travel down the marketing funnel and transform into a successful conversion.
Lifetime Customer Value
The total revenue you can expect from a single customer over the course of their relationship with your business.